Business tips: Pricing methods

Pricing longarm quilting services can feel like a balancing act, but a clear structure makes it far easier for both quilters and clients. Most longarmers begin with a price per square inch, which creates a consistent baseline. To calculate it, multiply the quilt’s length by width, then apply your rate—often ranging from light‑edge‑to‑edge pricing to higher rates for custom work. This method keeps pricing transparent and scalable across quilt sizes.

Density of quilting is the next major factor. Light, open designs take less time and thread, so they sit at the lower end of the pricing range. Dense or intricate patterns require slower stitching, more thread, and greater attention, so they’re priced higher.

So what rate should you charge?  Start by looking at what others in your area charge.  If you’re starting off, aim for something in the middle and offer a discount for the first few months to attract customers while building your base.    A typical charge is around $0.02 – $0.025/square inch for light edge to edge quilting and $0.03-$0.04/square inch for moderate density edge to edge quilting.  The edge to edge pantographs below (two of the almost 1000 designs that come free with the APQS Quilt Path computerized system) show an example of difference in density.

Custom ruler work, feathers, or heavy background fills should always be charged at a premium to reflect the skill and time involved.  A typical charge is $0.04 – $0.06/square inch for light custom quilting (simple block, sashing and border design) and $0.07-$0.12/square inch for moderate density custom quilting and more complex or time-consuming techniques such as ruler work, stitch in the ditch, or multiple block designs.  Factors that increase time and should be charged at a higher rate include intricate designs, multiple borders and quilts with excess fullness that don’t lay flat.

Other considerations round out a fair pricing model. Think about including a set-up fee in the range of $15-$40 per quilt which covers the time needed for quilt drop off and pick up, coming up with a design, etc.  Also consider having a minimum price such as $50, regardless of size of quilt.  Set-up fee, thread charges, batting, trimming, binding, and any prep work—like squaring the quilt or repairing seams—should be listed clearly so clients understand what’s included. Transparent pricing builds trust and helps clients choose the level of quilting that fits their vision and budget.

To help communicate with a client about different levels of custom work, consider having a sampler to show.  For example, in the sampler below, the same block, sashing and border are stitched differently to show an edge to edge design and three different levels of custom quilting.  This clearly communicates the differences in density and precision, such as how stitch in the ditch helps defines borders and applique.

A thoughtful, well‑structured pricing system not only protects your time but also communicates the value of your artistry.

Enjoy and Happy Quilting!